The Shenzhen International Audio Show (SIAS), now successfully held for 19 editions, is the largest and most influential audio-visual industry exhibition in South China. Through its diverse exhibition formats, it attracts tens of thousands of visitors annually. The event also garners industry-wide attention, drawing over 200 brands and 200 media outlets for on-site exhibitions and exchanges. It is widely regarded as an annual must-attend event and a popular destination for industry professionals.
New Venue: Shenzhen Convention and Exhibition Center
The 19th Shenzhen International Audio Show took place at the Shenzhen Convention and Exhibition Center. With its larger and more standardized exhibition space, the event reached new heights in scale and quality.
Located in the core area of Futian District, Shenzhen, the Shenzhen Convention and Exhibition Center (SZCEC) is adjacent to the CBD, Civic Center, Shopping Park, and other urban landmarks. Since its opening in 2004, it has boasted a total construction area of 280,000 square meters, with indoor and outdoor exhibition areas spanning 105,000 and 20,000 square meters, respectively. The architecture features modern steel structures and glass curtain walls, with a wave-like roof design symbolizing Shenzhen's innovative spirit. Its nine pillar-free exhibition halls, with heights ranging from 12 to 16 meters, offer flexibility for hosting large-scale exhibitions, including machinery and technology products. The venue is equipped with a 3,000-seat international conference hall, multifunctional halls, dining areas, and logistics storage zones. It is surrounded by five-star hotels, commercial complexes like COCO Park, and is supported by an efficient transportation network connected by Metro Lines 1, 4, and 10, as well as major roads.
As one of the largest and most advanced convention and exhibition centers in South China, it hosts globally renowned events such as the China Hi-Tech Fair, the China (Shenzhen) International Cultural Industries Fair, and the International Furniture Fair, as well as high-level conferences like the APEC Summit. It serves as a vital hub for Shenzhen's international trade, technology, and cultural exchanges, significantly contributing to the region's economy and the city's global development.
Three Core Highlights: A Fusion of Audio Culture and Diverse Experiences
Industry Premieres:
Back-to-back new product launches by brands, showcasing the latest audio innovations.
Immersive Experiences:
A vast collection of HiFi equipment, headphones, and acoustic cutting-edge technologies—a global journey for the ears.
Crossover Extravaganza:
The aroma of coffee blends with themed Cosplay shows, breaking through dimensional barriers.
Unprecedented Scale: Tens of Thousands of Visitors On-Site
Over 25,000 Visitors:
Creating an annual feast for domestic HiFi enthusiasts and building a bridge for in-depth interaction between brands and core users.
200+ Exhibiting Brands:
Featuring top domestic and international brands alongside emerging players, presenting a vibrant and diverse industry landscape.
5,000+ Square Meters of Exhibition Space:
Providing an open and comfortable viewing experience, serving as a grand stage for brands to showcase their strength and image.
28+ Specially Designed Booths:
Pioneering the trend of customized booth designs in domestic HiFi headphone exhibitions, offering brands more unique ways to exhibit.
Closed Loop from Promotion to Sales: Live Streaming for Virtual Tours
Jingdong:
As the strategic channel partner of this exhibition, the Jingdong procurement team not only brought the exciting on-site experience to audiences via live streaming but also collaborated with numerous brands to feature selected audio products such as HiFi players, high-end headphone amplifiers, and headphones in the live broadcast rooms, fully meeting the diverse expectations of music enthusiasts.
Douyin E-Commerce:
Douyin Mall officially set up an enthusiasts' market, launching the "Douyin Mall Stroll Festival." Together with numerous audio brands, it formed a live streaming team to synchronize on-site broadcasts, achieving a closed loop from promotion to online sales.
Comprehensive Media Support: Hundreds of Media Outlets in Action
TV Stations: Guangdong Broadcasting Station and other TV stations provided on-site coverage.
Industry Media: Over 100 seasoned audio industry media professionals gathered on-site for real-time reporting.
Cosplay: More than 30 Coser influencers promoted the event across multiple platforms.
Special Invitation to Overseas Media: Fueling Brands' Global Expansion
Dozens of renowned overseas media outlets participated in the exhibition, disseminating domestic information and products to international markets and creating limitless possibilities for brands.
Social Responsibility: "Walking Hand in Hand with Public Welfare"
In collaboration with the Shenzhen Lions Club, the exhibition donated RMB 30,000, representing the contributions of exhibitors, to support public welfare initiatives. The funds will be used to provide teaching equipment or hardware facilities for primary and secondary schools in impoverished mountainous areas.
Future Plans: "Aiming for Global Reach"
In the future, the Shenzhen International Audio Show (SIAS) will take the Shenzhen Convention and Exhibition Center as its main venue, radiating its influence to the Greater Bay Area and beyond. The goal is to create an audio extravaganza that exhibitors, media, and audiences must attend every year.
See You Next Year!
